Look for the American Family Insurance Experience at Summerfest this year. The temporary structure (comprised of 5 separate modules) was engineered by J3 Engineering Group and will feature the ability to design your own photo that reflects your personal dream, relaxing on the rooftop lounge, and a variety of festival necessities.

J3 analyzed the steel components of the promotional structure, which needed to be easy to transport, yet stable. It was engineered without the use of traditional base connections since it was temporary and could not be anchored to the ground. To ensure stability in high winds, J3 engineered a way to tie the individual modules together to act as a whole structure thus making it heavy enough to resist the applied wind loads.

Be sure to stop by and check out our work at the American Family Insurance Experience!


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